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Ritu Kumar, in the simplest terms, is the savior of the Indian sartorial heritage and culture who has played a major role in bringing the Indian crafts and ethnic haute couture to the mainstream fashion trends. Having started from a small store in Kolkata in 1969, with the help of 4 hand block printers and two tables, Ritu Kumar has now grown to be one of the most popular and prized brands in the Indian Fashion scene with a star studded following consisting of Priyanka Chopra, Aishwarya Rai Bachhan, Vidya Balan, Dia Mirza, Lt Princess Diana, Mischa Barton, Anoushka Shanker and Jemima Khan, to name a few. Besides ‘Ritu Kumar’, LABEL Ritu Kumar is another clothing designer sub brand that Ritu Kumar owns.

Ritu Kumar and the Sartorial Renaissance in India

Ritu Kumar is celebrated in the Fashion circles of India and globally for her creativity in mixing the traditional Indian weaving, embroidery and dressing styles with contemporary and western designs to create unique ranges of clothing and dresses that are cherished by buyers in India and abroad alike. Ritu Kumar collections are marked by their eclectic colors, quality fabrics, and apt use of traditional hand work, an attempt to revive the legacy of hundreds of years that was slowly dying out in the remotest rural parts of the country. Ritu Kumar has extensively travelled through the Indian heartland in order to gather all that she could about the age old traditions in various craftworks and fabric making. She was successful in bringing to the fore many lost, rare and extinct arts of the Indian traditional clothing and is a sustainable source of employment and livelihood for many poor artisans and craftsmen in India. It was owing to this great contribution in the field of mainstream glamorous fashion as well as the cottage Industry scene in India that she was awarded the Padma Shri award, the fourth highest Civilian award in India.

Ritu Kumar Collections - Fabrics and Styles

 Ritu Kumar dress collection boasts of exquisite Ritu Kumar Designer Suits, Ritu Kumar Lehenga designs, Ritu Kumar Sarees and Ritu Kumar designer suits, all reflecting the Indian aestheticism and fashion sensibilities. Her attires, though high on creativity and include many complex designs, are highly elegant, graceful, made with a genius selection of colors and very soothing to look at.  The very sophisticated and easily lovable clothing from Ritu’s collections are, without any doubt, highly demanded all around the world. She not only incorporates the varied Indian culture and traditions but extends greater to include the folk styles from many cultures around the world in the outfits she designs. For example, her Bhutan Collection of 2013 was immensely inspired by the Bhutanese culture and featured their traditional dressing styles, embroidery and fabrics creatively engineered to a modern avatar.

Ritu Kumar dresses reflect her penchant for finest fabrics hailing from handlooms of India since they are mostly made with hand woven material. Apart from pioneering the concept boutiques and thereof fashion brands in India, she also revolutionized and revived the forgotten regional hand works through her designs. She has showcased her collections on the global platform in alliance with this confluence of ethnical arts of India with contemporary styles of the west by setting up retail stores and boutiques in all the major cities of India and many cities abroad.  Solid prints and embellishments adorn Ritu Kumar collection quite creatively. Her exceptional sense of fashion and understanding of fabrics has won her many accolades in this arena through her stunning collection. The appeal of the suits and the design of kurtis by Ritu Kumar is very trendy, chic and very elegant at the same time.

Ritu Kumar Wedding Collection

Ritu Kumar Bridal collection features designer Ritu Kumar lehengas, Ritu Kumar designer Salwar Kameez and suits, Ritu Kumar designer Anarkali suits and Ritu Kumar designer Sarees.

Ritu Kumar bridal Lehengas feature lively and festive colours that clearly match up to the auspicious occasions and make you stand out of the crowd. Some of the most noted colours used in this collection are red, green, orange, off white, maroon, blue, nude, beige, purple, yellow, gold or golden embroidery and works etc.

Ritu Kumar bridal collection usually costs between Rs 25,000 and Rs 300,000

Ritu Kumar Online Shopping

Ritu Kumar has been the pioneer of revival of arts and crafts in India and proceeds from her earnings go in maintenance of the cottage industries where the finest handicraft and hand weaving of the finest fabrics takes place. She has provided a source of income through employment of many women and men across rural India. Although the exclusive Ritu Kumar designer collection prices are high, her Label ritu Kumar brand offers fashion and lifestyle stores have products for all budget ranges, especially the middle income group in India. You can also buy Ritu Kumar Label online, which is her new line of clothing which was launched in 2002 as a sub brand.

Ritu Kumar Saree online shopping has come as a relief to many of her devoted buyers and now one can buy Ritu Kumar dresses online at genuine quality and fair prices at the Ritu Kumar Online Store. At KalkiFashion, you can find images of Ritu Kumar dresses online.

The Cost of Ritu Kumar collection is expensive for many people, and for them, copy of Ritu Kumar dresses from a local shop comes in handy. Ritu Kumar dress price can be anything between Rs 200 and Rs 3, 00,000.